Product Line and Website Launch
The pleasure is back multiples and website by Adam Medley
Thursday, July 22, 2010, 7-9pm at Art Metropole
Art Metropole is pleased to host the launch of Adam Medley’s inaugural The pleasure is back product line. The first multiples to ever be created for the irreverent and long-running consumer satire project, this collection of posters, t-shirts and zines coincides with a redesigned and revitalized The pleasure is back website.
The pleasure is back
Finding its beginnings eight years ago in the first of what would become a library of text/image collage combinations numbering over half a thousand, The pleasure is back is an ongoing effort to spread the radical emancipatory ideology of irrational exuberance through both contemporary and traditional channels of (North) American consumerism. While assuring itself thousands upon millions of converts through a new and improved thepleasureisback.com website, the simultaneous release of this generous assortment of value-priced novelties marks The Pleasure Is Back’s enterprising leap from the online sphere to the physical world, as well as its much-anticipated transition from desktop wallpaper to dorm room wall-saver (among other things). Effectively nullifying any doubts that may have yet lingered, this cyber-space/retail-space one-two punch cements The Pleasure Is Back’s trailblazing position as “official brand of the twenty-first century.”
Art Metropole, 788 King Street West 2nd Floor, Toronto, Canada M5V 1N6
http://www.artmetropole.com
